Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers’ attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It’s designed to hijack viewers’ attention during competitors’ ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
In a unique integration of app and live TV broadcast, app users were given a personal license plate—and if you spotted your plate in our ads, the car was yours. This got entire Super Bowl parties to watch our ads very closely, first on TV, then again on the app and again on YouTube.